We are proud to announce the publication of Madhavan Ramanujam`s and Georg Tacke`s new excellent edition fundamental book Monetizing Innovations - a Revolutionary Challenge to Traditional Thinking About Innovation!
Just a few authors can be proud of such a high-quality printing of their books. Brilliant translation, outstanding printing, cardboard binding 2 mm, 3D tactile varnish and gold foil 50 micron, silk ribbon, beautiful white paper 100 gram of highest quality, individual thermo stencil cover, stylish black and white illustrations, thick cover smooth to the touch, beautiful the pattern make this book fabulous! The cover was created in the most reknowned and expensive Russian design-studio - Artemy Lebedev's Studio. M-m-m... Real masterpiece! It will be an attention grabber on your bookshelves, a jewel of your book collection!
Top managers of the world`s 20 leading companies gave praise and reviews for the book. From PHILIP KOTLER`s review: "I must really compliment the authors on writing a first-rate book. They stress the importance of starting an innovation project with marketing and pricing in mind before building anything. More specifically, they show how companies need to carefully identify the target market and the price that the target customers would be willing to pay for the innovation, as if it were already available".
We've brought to market e-edition of the book in 14 formats for cell phones, e-readers, computers and smart phones. The paper book will be available in bookstores at the end in January 2017. |
| | | The largest, professional and most expensive Russian design studio which creates book covers for the largest publishers in Russia, the most renowned design studio in Russia – Art Studio of Artemy Lebedev is making the cover for MONETIZING INNOVATION: How Smart Companies Design the Product Around the Price. |
| | | The book of Madhavan Ramanujam`s and Georg Tacke`s new excellent edition – THE MONETIZING INNOVATION – a Revolutionary Challenge to Traditional Thinking About Innovation – is in print. We publish the first chapter of the book "MONETIZING INNOVATION". |
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| | One of the largest and the most influential Russian web-portal for managers – E-XECUTIVE.RU publishes a announce and extract from Sergey Khlystunov`s book "HOW TO BE A CORPORATE ATHLETE".
E-xecutive.ru portal is the largest Russian community of managers aiming for the professional growth. This project was initiated in 2000 by Ward Howell company. The participants of the community exchange knowledge to increase their competencies and as a result – their own value on the job market. The portal publishes the articles, interviews with the professionals from different business areas and also best book reviews on business, marketing, economy, human resources and interpersonal communication. |
| | | We are proud to announce the publication of Oleg Mikhalevich's new excellent print edition – THE FORCE MAUJERE. Short stories! We've brought to market e-edition of the book in 14 formats for cell phones, e-readers, computers and smart phones. |
| | | THE FORCE MAJEURE. Short stories – the book of Oleg Mikhalevich – is in print. Oleg Mikhalevich - the author of prose and poetry, former deep sea navigator, journalist, publisher and entrepreneur, lives and works in Riga (Latvia). The author of How to Live Staying Healthy and Young. |
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