The Profile magazine has published a review about Venetian Contract by Marina Fiorato in the latest issue.
"...By the way Marina Fiorato is on trend, her novel resonates with Dan Brown’s new book “Inferno”. These two novels thematically complement each other so perfectly that they should be read in tandem..." |
| | Alexey Ivanov's long-awaited "ENVY AND OTHER ETERNAL ENGINES OF ADVERTISEMENT” has been published.
We guarantee the incredible experience while reading the book! Limited edition.
The publishing of the book was preceded by the reviews in the largest business and news portals:
E-XECUTIVE
ROSBALT
ON THE MANAGER'S TABLE |
| | ENVY AND OTHER ETERNAL ENGINES OF ADVERTISEMENT – the book of the well-known Moscow advertiser and copywriter Alexey Ivanov – is in print.
Forbes magazine dedicated the whole page to his previous book “UNBELIEVABLE. Paradoxes in advertising, business and life" and The Psychologies Magazine declared him the guru of the Russian advertisement. "ENVY" is the first book to be published in low cost format. However we use the best Russian materials. And of course, since we never cut down expenses on quality you’ll find the fancy design from Lebedev Studio, excellent layout and large font! |
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| | | Reputable magazine - expert in the psychology of relationships - "Psychologies" recommends Alexey Ivanov's "UNBELIEVABLE. Paradoxes in advertising, business and life” in the review published in the October issue. |
| | | The online portal "Literature news" has published an interview with Marina Fiorato, the author of the Venetian Contract. |
| | Our Publishing House signed an agreement for publishing Alexey Ivanov’s new book "ENVY AND OTHER ETERNAL ENGINES OF ADVERTISEMENT".
Often we hear businessmen complain that advertisement doesn’t work. In most cases the real problem is not where it’s placed but what it says and what emotions it triggers.
Read the articles on your sight. What emotional buttons of your clients are you pushing on? If there are no such than your commercial messages have great prospects for growth. If your advertisement is emotionally “frozen”, this book will be a real benefit for you.
Using hundreds of examples (from b2c and b2b markets) the author analyses 7 most powerful, meaningful and interesting emotional triggers that motivate us to action. These are envy, curiosity, fear, love, greed, vanity and guilt. If you build your advertisement around just one of these emotions, if you use just one of these hot buttons, your advertisement will be much more effective and powerful. |
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