| | | MAGIC KICK, or FREE ADVERTISING | | ALEXEY IVANOV | For whom is this book? For 99 % of the small and medium business owners who are frustrated by the results of their advertising. How to convince the entrepreneurs that the real advertising is an asset, not the expenses? The easiest way to do this is through the example of the free advertising. In the real world the sales growth as a result of the free business promotion tool may be 1-2 %. But if we use 10-15 tools we can raise the sales by 10-20 %. These figures are absolutely realistic. And this is much more than the book price.
Is in the list of TOP-8 books of the non-fiction bookfair 2011
In the list of TOP-20 books of the bookstore “Moskva”
One of the business bestsellers
MEDIA REVIEWS:
“The Profile”, December 5, 2011
“The Company”, January 30, 2012
“CEO”, February, 2012
“Reading Together”, February, 2012
“Moscovskaya Pravda”, March 29, 2012
“Own Business”, April, 2012
“Psychologies”, April, 2012
“Literaturnaya Gazeta” (Literary Newspaper), October 24, 2012
And also: bankir.ru, rb.ru, e-xecutive.ru
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