|This book is not only about the techniques of face-to-face selling of tough-choice products, but also about the “content” of selling – the selling information, which according to Peter Drucker must prepare the buyer for the purchase.|
You’ll learn how to create such information and how to use it in your sales presentation to a buyer and in your materials.
To master this a good consultative seller must be a real marketing expert capable of seeing things through the buyer’s eyes. He ought not to sell but rather help.
The buy/sell process is presented in the context of marketing thinking and client-orientation, i.e., first off, as a purchase (from the buyer’s perspective), and then as a sale (from your perspective). You’ll find lots of practical advices in the book.
The top of the Ozon.ru bestseller list
In the list of TOP-20 books of the bookstore “Moscow” on Tverskaya street