| | To mark the 50th anniversary of the autor, the lagest online ebook megamarket LITRES.RU presents Dmitry Chernychev’s new book "HOW PEOPLE SEE".
Dmitry Chernishev is one of the ten most popular bloggers on RuNet. He's known for his photos of the "ordinary" side of life and comments which radically change the way we perceive things. Track records: graduated two institutes, worked as a loader, driver, custodian, engineer, interpreter. For twelve years he's been creative director in an ad agency where he had to create something new everyday - meaning he had to pay special attention to everything around him and notice anything interesting. He started his blog mi3ch in 2003 and has 40 000 readers (as of 2015). Every forth post is a riddle, every second - vintage and retrospective in one form or another. And every first - a pause for thought and wonder. Most of all Dmitry likes to take photos and travel. And to reflect of course. |
| | | The most reputable journal “about the most important aspects in the work of any CEO: people management, financial management and strategic management – The CEO magazine dedicated the whole double-page spread to Alexander Repiev’s "THE WISE ADVERTISER". |
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| | Our Publishing House has gained the right to publish Hermann Simon’s “CONFESSIONS OF THE PRICING MAN”. Hermann Simon is chairman of Simon-Kucher & Partners Strategy & Marketing Consultants, which has 27 offices in 22 countries. He is the world’s leading authority on pricing.
What is its USP and competitive advantages?
In contrast to previous books on pricing, Confessions of the Pricing Man offers two advantages:
• It is a “how to think about it” book, not a “how to” book, in that it treats pricing holistically rather than focusing on one aspect of it
• It is from an author whose has a distinguished career as a professor (Harvard, Stanford, MIT) and as a management consultant (founder of Simon-Kucher & Partners; see testimonial below) and as a widely sought after speaker/columnist/writer on the topic |
| | | All seven books of Alexey Ivanov's series EMOTIONS IN ADVERTISING are now available online on LITRES. On buying the whole series – 15 % off! |
| | The long-awaited books of Alexey Ivanov from the series "Emotions in advertising" – GUILT IN ADVERTISING, FEAR IN ADVERTISING, CURIOUSITY IN ADVERTISING and LOVE IN ADVERTISING was published.
Conveniet pocket size, hard cover, high quality - all of this will let you enjoy the reading and make a perfect collection of mini-books by Alexey Ivanov. |
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