Our Publishing House signed an agreement for publishing Alexey Ivanov’s seven new books from the series "Emotions in advertising".
Your advertising argumentation may be valid and logically flawless. But if it doesn't touch people they won't stir a finger. What determines our bahavior?
There are seven strong emotions which motivate our bahavior. Envy, love, fear, curiousity, greed, vanity and guilt. A special mini-book dedicated to each emotion.
For enterpreneurs, small and medium-sized business owners, copywriters and marketing managers interested in the greater efficiency of their marketing materials and for those who want to be informed consumer and not to fall for persuasive copywriters. |