Even an experienced copywriter can’t make an effective advertising material without cooperating with a diplomatic advertiser who’s ready to learn and develop. Unfortunately quite a few advertisers behave in such a way that no agency could make an effective advertising for them (D. Ogylvi).
So how to become a good advertiser? How to make the advertising provide benefit to the advertiser? You’ll find the answers to these questions in this fascinating book – summarized experience of the hundreds of the advertising and marketing projects of the author Alexander Repiev. This book has already helped a great many people and it will certainly help you. |
