| | | FEAR IN ADVERTISING | | ALEXEY IVANOV | Your advertising argumentation may be valid and logically flawless. But if it doesn't touch people they won't stir a finger. What determines our bahavior?
There are seven strong emotions which motivate our bahavior. Envy, love, fear, curiousity, greed, vanity and guilt. A special mini-book dedicated to each emotion.
This is the SECOND of the seven mini-books from the series "Emotions in advertising". It tells how to use one of the most underestimated emotions in advertising - FEAR.
For enterpreneurs, small and medium-sized business owners, copywriters and marketing managers interested in the greater efficiency of their marketing materials and for those who want to be informed consumer and not to fall for persuasive copywriters. | |
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