This book is not only about the techniques of face-to-face selling of tough-choice products, but also about the “content” of selling – the selling information, which according to Peter Drucker must prepare the buyer for the purchase.

You’ll learn how to create such information and how to use it in your sales presentation to a buyer and in your materials.

To master this a good consultative seller must be a real marketing expert capable of seeing things through the buyer’s eyes. He ought not to sell but rather help.

The buy/sell process is presented in the context of marketing thinking and client-orientation, i.e., first off, as a purchase (from the buyer’s perspective), and then as a sale (from your perspective). You’ll find lots of practical advices in the book.

The top of the bestseller list

In the list of TOP-20 books of the bookstore “Moscow” on Tverskaya street

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