Dmitry Chernyshev's blog (mi3ch) has 60 000 readers. For 15 years his job (creative director in an ad agency) has been to generate new ideas - constantly. Today he lectures on creative thinking at the Higher School of Economics. How does he do it?

It's widely thought that creative thinking is intrinsic for people with a special type of mind and that it's impossible to generate new ideas for a long time. But in reality it's enough to build a habit of paying attention and thinking: analyzing, imagining, looking from different angles.

How People See develops ideas stated in the first book How People Think. But unlike the first book which was dedicated to the logical thinking, the second one is about emotional thinking. This book is more than a collection of exciting stories about art, literature and photography - it's a teach-yourself guide which helps the reader to develop the ability to see.
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