|The collection of Alexey Ivanov's interviews is an unparalleled edition. Very few Russian advertising gurus are ready to generously share the secrets of their expertise, opening the door of their creative lab, and show the backstage of the business. |
This book provides advices which copywriters usually keep for themselves, and also the secrets of the effective advertising, counterintuitive insights, undisguised views and unique facts about the work of one of the best Russian advertisers.
For the first time all interviews are published without abridgments and editing. The book is supplemented with new photos never published before.
Alexey Ivanov is the author of the slogans such as: “It’s good to have a country house”, “Savinov – caramel country”, “NUTS – tough nut”, etc.