ENVY AND OTHER ETERNAL ENGINES OF ADVERTISEMENT
ALEXEY IVANOV
Often we hear businessmen complain that advertisement doesn’t work. In most cases the real problem is not where it’s placed but what it says and what emotions it triggers.

Read the articles on your sight. What emotional buttons of your clients are you pushing on? If there are no such than your commercial messages have great prospects for growth. If your advertisement is emotionally “frozen”, this book will be a real benefit for you.

Using hundreds of examples (from b2c and b2b markets) the author analyses 7 most powerful, meaningful and interesting emotional triggers that motivate us to action. These are envy, curiosity, fear, love, greed, vanity and guilt. If you build your advertisement around just one of these emotions, if you use just one of these hot buttons, your advertisement will be much more effective and powerful.

Is in the list of  TOP-10 books of the Non-fiction bookfair 2013
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In the list of TOP-20 books of the bookstore “Moskva”
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